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Sales & Prospecting Encyclopedia

Master the language of financial advisory with our comprehensive glossary. Essential terminology every RIA and wealth advisor needs to succeed.

500+ Terms
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Select a letter to explore terms alphabetically

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A

Annual Contract Value (ACV)

B

Brand Value

C

Content Velocity

C

Customer Lifetime Value (CLTV)

D

Data Visualization

E

Earned vs. Paid Media

H

High-Value Accounts

I

Industry Vertical Analysis

I

Interactive Video Ads

J

Joint Venture Marketing

L

Lifetime Customer Value

S

Sales Pipeline Velocity

S

Sales Velocity

S

Sales Video

S

Sales Volume

S

Single Customer View

T

Total Engagement Value

T

Total Sales Value

V

Value Proposition

V

Value-Added Services

V

Value-Added Services

V

Value-Added Services

V

Value-Based Pricing

V

Value-Driven Sales

V

Variable Compensation

V

Venture Capital

V

Vertical Integration

V

Vertical Market

V

Video Marketing

V

Viral Marketing

V

Virtual Sales

V

Virtual Trade Show

V

Visual Storytelling

V

Voice of the Customer (VoC)

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