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Acquisition Sourcing & Outreach

Grow Your Book.Acquire New Practices.

We source acquisition targets, run outbound, and book qualified conversations with advisors and practices that match your criteria — so your inorganic growth motion is systematic, not opportunistic.

The RIA M&A Market Right Now

466
Deals closed in 2025
$10.4T
In assets changing hands
44%
Of advisors with no plan

Starting at $12,500/mo·Target sourcing + outbound·12-month engagement

Get pricing details →
The Opportunity

A Once-in-a-Generation Acquisition Window

The largest wave of advisor retirements in history is underway. Trillions in AUM will change hands this decade — and most sellers don't have a plan.

$10.4T

In assets controlled by advisors retiring in the next decade

37%

Of financial advisors expected to retire within 10 years

466

M&A deals closed in 2025 — a record-breaking year

44%

Of advisors have no formal succession plan in place

The Difference

Stop Waiting. Start Sourcing.

Without Poseidon

  • Wait for word-of-mouth and conference hallway deals
  • Pay a broker $50K+/mo to find you one deal at a time
  • Hire a full-time corp dev lead at $300K+/year
  • React to whatever surfaces, whenever it surfaces
  • Miss off-market targets who aren't actively listing
  • No pipeline, no system, no compounding

With Poseidon M&A

  • Systematic outbound to a curated target universe
  • Fixed $12,500/mo retainer — clear scope, clear deliverables
  • Dedicated sourcing specialist on your account
  • Proactive outreach to targets before they go to market
  • Qualified conversations booked on your calendar
  • Pipeline that compounds month over month
The Process

From Target List to First Conversation

A systematic, repeatable approach to sourcing acquisition targets and booking conversations — so you're never relying on luck or word-of-mouth.

Month 1

Thesis & Targeting

We define your acquisition criteria — ideal practice size, geography, client demographics, and deal profile. Then we build your target universe from 26,000+ registered RIA firms.

  • Acquisition thesis workshop
  • Target universe buildout
  • Scoring criteria
Month 2

Outreach Launch

We enrich target data, verify contacts, and launch personalized outbound — email sequences, LinkedIn, and direct mail tailored to each segment of your target list.

  • Contact enrichment
  • Campaign sequencing
  • Multi-channel outreach
Month 3–6

Conversations Start

Responses come in. We qualify interested targets against your scorecard, nurture early-stage prospects, and hand off warm conversations when timing aligns.

  • Target qualification
  • Pipeline management
  • Warm handoffs to your team
Ongoing

Optimize & Scale

We refine targeting and messaging based on what converts. New segments, A/B tests, and fresh lists keep your pipeline full as you close deals on your end.

  • Message A/B testing
  • List expansion
  • Performance reporting
What You Get

Sourcing Infrastructure, Not M&A Advisory

We handle target identification, outbound, and conversation creation — you handle the relationships and the deals.

Target Identification & List Building

We build and maintain a proprietary database of acquisition targets in your geography and AUM range — using SEC filings, industry databases, and advisor demographics to surface the right firms.

Outbound Campaigns

Personalized, multi-channel outreach across email, LinkedIn, and direct mail — designed to open conversations, not pitch deals. Trust-building messaging crafted for each target.

Qualification & Scoring

Every responding target is scored against your acquisition criteria — practice size, client demographics, growth trajectory, cultural fit, and readiness to engage.

Pipeline & Reporting

Full CRM tracking of every target through your sourcing funnel. Monthly reporting on outreach volume, response rates, conversations booked, and pipeline health.

Messaging Strategy & Calling Playbooks

We develop and A/B test your outbound messaging — plus provide calling scripts and playbooks so your team can follow up with warm targets by phone.

Market Intelligence

Quarterly briefings on deal flow trends, valuation multiples, competitive landscape, and emerging opportunities in your target market.

Fit Check

Built for Acquisitive RIAs. Not Everyone.

This is a focused service. We want to be honest about what it is and what it isn't — so you can decide quickly if it's the right fit.

This is for you if

  • RIA founders or CEOs who already know inorganic growth matters — and want a systematic motion behind it
  • Firms with $200M–$5B+ in AUM looking to acquire practices or recruit advisor teams
  • Managing partners or corp dev leads running acquisitions alongside organic growth
  • Firms that have done a deal or two and want consistent, qualified pipeline — not sporadic deal flow
  • Acquirers who want to find targets before they hit the open market or go to a broker

This is not

  • Firms looking for end-to-end M&A advisory, legal, valuation, or deal execution
  • Generic lead generation for AUM growth — this is specifically for acquisitions and recruiting
  • Firms that need someone to close deals on their behalf — we open conversations, you run the process
  • One-off deal sourcing — this is a sustained, compounding pipeline effort
Why Now

The Window Won't Stay Open Forever

Six reasons why the next 3–5 years represent the greatest acquisition opportunity in wealth management history.

01

The Retirement Wave Is Here

37% of financial advisors will retire this decade. 44% have no succession plan. The supply of practices for sale has never been higher — and it's accelerating.

02

PE Is Losing Interest in Smaller Deals

Private equity backed 88% of RIA deals in 2025, but they're moving upmarket. Deals under $500M AUM saw PE interest drop from 50% to 32%. That's your lane.

03

Culture Beats Price

88% of selling advisors prioritize personality over economics. Independent buyers who lead with relationships win deals that PE firms can't — at better valuations.

04

$84 Trillion Is Transferring

The largest generational wealth transfer in history is underway. Acquire practices now, modernize the client experience, and retain assets that competitors will lose.

05

Record Activity, Shrinking Buyer Pool

466 deals closed in 2025 — but by 22 fewer buyers than the year before. The firms with systematic sourcing are consolidating the market. The rest are watching.

06

Every Month You Wait Costs You

In Q1 2026 alone, 93 deals closed — one every business day. Each practice that sells is one less opportunity in your pipeline. Momentum compounds; inaction costs.

ROI Calculator

Model Your Acquisition Pipeline

Adjust the inputs to match your growth targets. See how systematic sourcing compounds into deal flow and revenue.

Your Inputs

50500
$25M$500M
0.5%1.5%

Conversion Assumptions

Response rate8%
Qualified rate40%
Close rate (yours)15%

Annual Pipeline Funnel

How your outreach converts into closed deals over 12 months

Targets Contacted
2,400
Responses
192
Qualified Conversations
77
Deals Closed (by you)
12
AUM Acquired
12 deals × $100M avg
$1.2B
New Annual Revenue
At 1.0% fee rate
$12.0M
Service Cost
$12,500 × 12 months
$150K
Projected Return on Investment
For every $1 spent on sourcing, your acquired practices generate an estimated $80 in annual recurring revenue.
80x
ROI

Revenue is yours. We source the conversations.

Build Your Pipeline

* Projections are illustrative. Conversion rates are based on industry benchmarks for RIA acquisition outbound. Close rates and deal outcomes depend on your team, thesis, and market. We source targets and book conversations — you own the relationship, negotiation, and close.

Pricing

One Plan. Full Service. No Surprises.

A fraction of the cost of hiring in-house — with a team that's already closed hundreds of advisor introductions.

Acquisition Sourcing & Outreach
$12,500/month

12-month engagement with opt-out at month 6. You handle the deals — we handle the pipeline.

Everything included:

  • Dedicated sourcing specialist on your account
  • Custom target database, rebuilt and refreshed monthly
  • Multi-channel outbound (email, LinkedIn, direct mail) + calling playbooks
  • Target qualification against your acquisition scorecard
  • Pipeline tracking & monthly performance reporting
  • Messaging strategy, A/B testing, and sequence optimization
  • Quarterly strategy reviews with your leadership team
  • Market intelligence & landscape briefings
  • Direct Slack/email access to your sourcing team
Schedule a Strategy Call

No commitment — let's discuss whether this is the right fit for your growth goals.

This Service
$12,500/mo
In-House Corp Dev Hire
$25,000+/mo
Traditional M&A Advisor
$50,000+/mo

M&A Acquisition FAQ

Common questions about our acquisition sourcing service

Investment bankers focus on deal execution — valuation, negotiation, legal structure. We focus on the upstream problem: finding the right targets and getting you in the room. Think of us as the sourcing and outbound engine that feeds your deal process. You can pair us with an M&A advisor or run conversations yourself.
No. We source targets, run outbound, qualify responses, and book conversations. You own the relationship from the first meeting forward. We are not M&A advisors, attorneys, or deal brokers.
We source across the spectrum — solo practitioners looking to retire, multi-advisor firms exploring strategic options, and advisor teams open to recruiting conversations. Targeting is based on your acquisition thesis: AUM range, geography, client demographics, and cultural fit.
Most clients see their first qualified conversations within 60–90 days of launch. The best pipeline compounds over months 4–6 as outreach matures and early-stage targets warm up. The 12-month engagement gives the system time to build momentum.
You provide an exclusion list before launch. Any firms you're already in discussions with are excluded from our outreach entirely.
At the 6-month mark, you have a 30-day window to exit the engagement with written notice. If you don't exercise it, the engagement continues through month 12.
Yes — and it should. This is a parallel motion. Your organic AUM growth and prospecting continue unchanged. Acquisition sourcing runs on a separate track with separate targets, separate messaging, and separate pipeline.
Most aren't. We use SEC registration data, advisor demographics, industry databases, and behavioral signals to identify firms and advisors likely to be open to a conversation. The outreach is designed to start a relationship, not push a transaction.

Ready to Build a Pipeline?

Let's talk about your acquisition thesis, target profile, and whether this is the right fit.