Visual prospecting is a powerful sales technique that can help you close more deals and boost your sales pipeline. By quickly identifying potential customers and understanding their needs, you can create targeted sales pitches that are more likely to result in a sale. Additionally, visual prospecting can help you build relationships with potential customers and establish trust.
What's great about the method is its functionality. Visual prospecting allows us to use images in our outbound to clients in a way that's automated and personalized making it fast and scalable.
Visual Prospecting to Improve Sales Engagement
Sales representatives who use visual prospecting have an edge over those who rely solely on verbal communication. By incorporating images and other visual aids into their sales pitch, they more effectively engage prospects and close more sales.
Some of the best ways to use visual prospecting include creating infographics, using short video clips, and presenting data in an engaging way. This type of content is not only more likely to capture a prospect's attention, but it is also more likely to stick in their memory. As a result, sales reps who utilize visual aids are more likely to be successful in the long run. Combine this with automation and personalization and you have a formula that takes your outreach to another level.
MIT neuroscientists find the brain can identify images seen for as little as 13 milliseconds. In fact, the same study offers evidence that feedforward processing is enough for the brain to identify concepts without having to do any further feedback processing. Images are processed by the brain 60,000 times faster than words. 90% of what we retain is visual. Words don't exist as separate entities; they are fonts which are mini pictograms (think cave paintings that tell a story) which our brains frantically parse into words. Reading is a slow process even if you are erudite.
Mary Potter, an MIT professor of brain and cognitive sciences and senior author of the study, suggests that even though subjects only see each image for 13 milliseconds, part of the brain continues to process the images for longer. This is because in some cases, subjects weren't asked whether a specified image was present until after they had seen the sequence.
Leveraging Automation in Visual Prospecting While Staying Genuine
Leveraging automation in visual prospecting can help you be more efficient and effective in your outreach, while still maintaining a personal touch. By automating repetitive tasks like sending follow-up emails or scheduling social media posts, you can free up time to focus on developing relationships with your prospects. Additionally, using tools like personalized video or chatbots can help you add a personal touch to your outreach without sacrificing efficiency.
Poseidon takes your Message and Makes Visual Prospecting Easy
Poseidon is an AI-powered sales tool that makes it easy to find and connect with potential customers. It does this by taking your sales message and turning it into a series of personalized, targeted ads that are shown to prospects who are most likely to be interested in what you're selling. We have built-in visual prospecting features that you can automatically add to any conversation - doing your product or service justice. Let's set up a call today and get you started.
