For salespeople, cold calling has always been one of the most effective ways to sell. Since the start of the pandemic, more people have been working from home and calling has been less effective. More and more people are discovering that they can sell using social profiles. Linkedin Sales navigator helps sales people generate more leads for their coaching, consulting, or B2B software business. In this story, we'll show you how you can use Sales Navigator and Poseidon to reach peak efficiency as a sales person.
Linkedin Sales Navigator helps salespeople, business leaders, entrepreneurs, avid networkers, recruiters, and more generate more leads for their coaching, consulting, or B2B software business. In this article, we'll show you how you can use LinkedIn Sales Navigator and Poseidon to reach peak efficiency as someone who wants to constantly generate new leads.
Sales Navigator has been around for a while, but it just went from being a "nice to have" to "an essential", when everyone started working from home. When the pandemic started, many knowledge workers who would be at their desk started working from home at least part of the time. With the rise of remote work, it has been hard to reach through cold calling. As many sales teams are leveraging emails (whether through a warm or cold list), people can easily ignore emails. When you're using LinkedIn Sales navigator, you are able to find out a lot more about your prospect, and you're able to build rapport with them by identifying common ground, or things to talk to.
It's a bit like a party. If you just show up to a party and walk up to someone out of context and bombard them with your messages, they might think you're a bit of a loony toon. If you're able to find something to talk to them about based on what you know about them (even if its what they're wearing), you're more likely to engage in a follow on conversation that could lead to a friendship. Networking and sales aren't all that different from going up to someone at a party -- Finding share common ground like using the fields available on social profiles will yield much more fruit. Linkedin's Sales navigator is a great resource that allows sales professionals to find out more about a person and better personalize your messages to them.
Sales Navigator is part of Linkedin's premium service, so you'll need to upgrade here if want access. Sales reps using LinkedIn Sales Navigator were almost 5x more likely to view the profiles of decision makers and 2.5x more likely to connect with these decision makers than non-Sales Nav users.
Here's a few tips to keep in mind if you're using LinkedIn to sell: