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How to Find Prospects on LinkedIn: LinkedIn Prospecting Guide

linkedin prospecting

LinkedIn has become an invaluable platform for professionals from various industries to connect, collaborate, and grow their networks. 

But, finding prospects can be challenging.

Especially when you've exhausted all your methods that you regularly use to find target prospects. We understand this problem of sales reps very well. 

In this article, we'll be sharing with you some new and different ways you can use linkedin to build your new prospect list

Why LinkedIn Prospecting is Important

LinkedIn prospecting involves leveraging the platform's features and tools to identify and reach out to potential prospects who align with your business objectives. 

It is essential for any B2B sales teamto include LinkedIn prospecting as part of their overall sales strategy.

Here are a few reasons why LinkedIn prospecting is important:

  • Access to a vast pool of professionals: LinkedIn has over hundreds of millions of members, making it one of the largest professional networking platforms. This means that you have access to a wide variety of potential prospects and can easily find individuals who fit your target audience.
  • Detailed profiles for targeted searches: LinkedIn profiles contain valuable information about an individual's professional background, skills, experience, and interests. This allows you to use specific search filters to narrow down your search and find prospects that meet your specific criteria.
  • Opportunity to connect with decision-makers: Many decision-makers and key influencers have a strong presence on LinkedIn. By utilizing LinkedIn prospecting techniques, you can identify and connect with these individuals, which can lead to valuable business opportunities.

Also Read: How to Expand Your Customer Base

Methods to Find Prospects on LinkedIn

When it comes to finding prospects on LinkedIn, there are several effective methods that you can employ:

1. Use Boolean Search

Boolean search is a technique that allows users to combine keywords and operators to perform more targeted and efficient searches. Use terms such as "AND," "OR," and "NOT," on LinkedIn Search & narrow down search results and retrieve more relevant information. 

This method is particularly useful when searching for specific terms in a large database or when trying to exclude certain words from search results.

Boolean search helps users save time and effort by focusing on only the most relevant search results. 

2. Leverage LinkedIn's Alumni Tab

We all know that people buy from people they trust. In this case you consider using LinkedIn's dedicated alumni tab which shows you prospects that went to your college and where they are working currently. 

To access this tab - navigate to your college/university page > Alumni

This feature allows you to easily search for and connect with fellow alumni from your college or university.

Connecting with alumni can help you build a strong professional network that can support and benefit your career growth.

Don't overlook the power of LinkedIn's Alumni tab, as it can help you tap into a vast network of like-minded individuals. 

3. Keep an Eye on "Who viewed your profile"

If you have linkedin premium then you can see who viewed your profile. 

Finding new networking and business opportunities often comes down to simple awareness - knowing who's noticed you. That bit of insight makes it easier to break the ice and start meaningful conversations.

Maybe they looked you up because they want to learn more about your work. Or they noticed shared interests and saw potential for collaboration. 

While it can be intriguing to see who's taken an interest in your online presence, relying too heavily on this information can foster unhealthy behaviors. Constantly checking and analyzing who has viewed your profile can lead to feelings of insecurity, comparison, and obsession over social validation.

4. Look Out For Prospect's Job Change

It's no surprise when someone gets into a new role they want a quick win. 

That means, they are the ideal clients to go after. Best way to find if any of your connections have recently changed their job is to turn on notifications and always be in look out for new updates, new posts which can confirm their change in the role.

If they have changed their job anywhere between 1 month - 3 months, then it is ideal to go after them. Make sure to make a list and reach out to them. 

5. Join Relevant LinkedIn Groups

LinkedIn groups are the goldmine for sales prospecting.

Join industry-specific LinkedIn Groups to connect with prospects in your niche. Take advantage of LinkedIn events to network in-person when possible.

Prospecting takes effort - you must actively engage with prospects daily through LinkedIn messaging, posting, and commenting.

Read: How to Use LinkedIn Groups to Build Relationships

These groups provide a platform for networking, sharing insights, and engaging in meaningful discussions.Once you've joined relevant groups, don't just be a passive member.

Be active and engage in discussions by sharing valuable insights, asking thought-provoking questions, and offering helpful advice.

You never know who might turn out to be your next prospect. 

How to Build Relationships with LinkedIn Prospects

Once you have identified potential prospects on LinkedIn, the next step is to build and nurture relationships with them.

Here are some strategies to help you connect and engage with your prospects:

1. Provide Value to Prospects

One of the best ways to build relationships with prospects on LinkedIn is by offering them value. This can be in the form of sharing informative articles, industry insights, or offering solutions to their pain points.

Consistently providing value to your prospects position yourself as a trusted resource and increases the likelihood of prospects engaging with you.

2. Personalize Outreach Messages

When reaching out to prospects on LinkedIn, it is crucial to personalize your messages.

Avoid generic templates and take the time to tailor your message to each individual. Mention specific details from their LinkedIn profile or refer to a recent post or article they shared. 

Personalization shows that you have done your research and are genuinely interested in connecting.

3. Move Conversations Outside of LinkedIn

While LinkedIn is a great platform for initial interactions, it is essential to move your conversations outside of LinkedIn to build deeper relationships.

This can include scheduling a phone call, a video meeting, or connecting through other communication channels such as email or instant messaging.

The goal is to establish a more personal connection and explore potential business opportunities.

Also Read: How to Network in Prospect Marketing

4 Tools for LinkedIn Prospecting

In addition to utilizing LinkedIn's built-in features, there are several third-party tools available that can enhance your LinkedIn prospecting efforts. Here are three popular tools:

1. Poseidon

Poseidon is a powerful tool for LinkedIn users looking to maximize their networking efforts. The platform offers robust features designed to enhance the quality of your connection requests and optimize your LinkedIn networking experience.

Are you tired of sending generic connection requests on LinkedIn and not getting the response you desire?

With Poseidon, those days are over. This innovative tool revolutionizes the way you approach networking on LinkedIn, making it easier than ever to establish meaningful connections.

2. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a powerful tool designed specifically for sales professionals. It provides advanced search filters, lead recommendations, and other features that can help you find and connect with the right prospects.

It also allows you to track and manage your prospecting activities more effectively.

3. Magical

Magical is a LinkedIn automation tool that can streamline your prospecting process by automating tasks such as sending connection requests, follow-ups, and messages. It saves you time and helps you stay organized, enabling you to focus on building relationships with your prospects.

3. Dux-Soup

Dux-Soup is another popular LinkedIn prospecting tool that automates various prospecting activities. It can help you visit and view profiles, send personalized messages, and extract valuable data from LinkedIn profiles.

With Dux-Soup, you can optimize your prospecting efforts and make the most out of your LinkedIn interactions.


LinkedIn can be super helpful for finding new leads and making connections, but you gotta use it right. Do some smart searches using keywords and filters to find prospects who'd be a good fit. 

Check out people who work at companies you want to sell to, or who have similar roles to customers you already have.

The key is to not just spam people.

Actually connect with them by commenting on posts, offering advice, or asking thoughtful questions. Once you build a relationship, suggest taking the conversation offline to continue chatting over email, phone, or a virtual coffee.

Put in the effort to personalize messages and show you looked at their profile.

With some strategy and personal touch, you can turn LinkedIn into your go-to spot for finding great prospects and growing your network!

Common Questions with Answers

Q: How can I use LinkedIn for sales prospecting?

A: To use LinkedIn for sales prospecting, you can utilize various features and strategies such as utilizing the advanced search and search filters to find specific LinkedIn members who fit your ideal prospect criteria. You can also send InMail messages or LinkedIn messages to prospects, join and engage in LinkedIn groups, and use LinkedIn Sales Navigator for more targeted prospecting.

Q: What is LinkedIn Sales Navigator?

A: LinkedIn Sales Navigator is a premium subscription service offered by LinkedIn that provides additional tools and features specifically designed for sales professionals. It can help you find and connect with targeted prospects more effectively.

Q: How do I search for prospects on LinkedIn?

A: To search for prospects on LinkedIn, you can use the search bar located at the top of your LinkedIn account. You can enter keywords or phrases related to your target prospects and use filters to narrow down the results based on various criteria such as location, industry, job title, and more.

Q: How can LinkedIn help me generate new sales leads?

A: LinkedIn can help you generate new sales leads by providing you with a large network of professionals and potential prospects. Through strategic prospecting and engaging with your LinkedIn network, you can build relationships, establish credibility, and identify opportunities for potential sales.

Q: How do I effectively message prospects on LinkedIn?

A: To effectively message prospects on LinkedIn, it is important to personalize your messages, mention specific details about the prospect's profile or recent LinkedIn activity, highlight the value you can provide, and avoid sounding overly salesy or generic. Crafting tailored and thoughtful LinkedIn messages can increase your chances of getting a response and starting a conversation with your prospects.

Q: Are there any LinkedIn prospecting tools available?

A: Yes, there are several LinkedIn prospecting tools available that can enhance your prospecting efforts. These tools can help you automate certain tasks, track and manage your prospecting activities, provide insights and analytics, and streamline your overall LinkedIn prospecting workflow. One of the best prospecting tool that you can use today is: Poseidon.


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